A design journey that crosses material to arrive at the idea. Pure Belle is not just a new seating collection: it is the result of an abstraction process that leads to the essential form, the perfect balance between function and beauty, the Pure form.
Belle has been an icon that has skillfully combined comfort and aesthetics until today, but we wanted to go further: with Pure Belle, we decided to remove the specific details of the chair, preserving only its most authentic expression. The design sheds the decorative to reach its purest and most conceptual nature, enhancing proportions, lightness, and formal harmony.
The result is a seating collection where the purity of form interacts with space in a harmonious and careful way. A silent yet powerful presence, able to seamlessly fit into any environment, from contract spaces to the most refined residences, bringing with it a minimalist and timeless aesthetic.
Pure Belle is more than a chair: it is an homage to the purity of design, a tribute to the expressive power of simplicity. For architects and designers, it is a tool that enhances spaces, values light and materials, and interacts with architecture in an essential and refined way.